Keep on Rising Campaign

Support Cardinal Basketball with Lifetime Cardinal NIL

Help Coach Tara -- the newly minted all-time leader in Division I coaching wins -- and the 2024-25 Cardinal women's basketball team get off to a great start in our ACC debut.   


Increased NIL support for our student-athletes is essential to continuing the amazing legacy of Cardinal hoops.   


Because the Lifetime Cardinal board underwrites our operational costs, 100% of your financial support will go directly to funding NIL income opportunities for Cardinal student-athletes.  In return for NIL compensation, Lifetime Cardinal-supported athletes use their Name, Image, and Likeness value to promote important Bay Area community service organizations.


Contributions of $500 or more earn a $50 credit to the Lifetime Cardinal online store.  Our Legends tier starts at $1,000, and delivers the $50 credit plus access to exclusive events, apparel drops, and insider news.

Lifetime Cardinal is an independent organization of Stanford alumni, mentors, and supporters united to sustain the championship legacy of Stanford student-athletes through the changing landscape of college sports.   We offer NIL income opportunities, career development programs, and financial literacy education.  Support from across the Cardinal community enabled us to fund agreements with over 140 student-athletes for 2023-24.